The color of DE is more red than purple, and even a little bit orange. It smells very heavy and sweet, like berries and syrup. But there is also a sort of unpleasant overtone, like nail polish remover.
The taste is very dry and rather biting. It leaves a bitter aftertaste in the back of my throat. I can't detect the "characters of black currant and red berries" promised by the label, but it isn't all bad. I think I detect subtle flavors of walnut and mint.
DE Cabernet Sauvignon has a unique flavor and a funky label, but you could certainly do better, even at $7 a bottle.